About Course
Syllabus
Honest claims, testimonial integrity, pricing transparency, and rejecting manipulation while reaching customers.
Textbook: King James Bible —” focus: Kingdom Capital (TBM); Ephesians 4:25
Credits: 2 · Weeks: 8
Module 1 is a free preview. Full access via Bible School enrollment (EDD).
Course Content
Week 01 — BUS-703 — Lesson 1: Speak Truth in Love: Marketing as Communication Ethics (Free Preview)
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Audio Lesson — Week 01
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Reading — Week 01
Week 02 — BUS-703 — Lesson 2: Claims, Proof, and FTC-Style Honesty Principles
Week 03 — BUS-703 — Lesson 3: Testimonials, Endorsements, and Disclosure
Week 04 — BUS-703 — Lesson 4: Pricing, Discounts, and Bait-and-Switch Guardrails
Week 05 — BUS-703 — Lesson 4: Pricing, Discounts, and Bait-and-Switch Guardrails
Week 06 — BUS-703 — Lesson 5: Target Audiences Without Exploiting Fear or Greed
Week 07 — BUS-703 — Lesson 6: Digital Ads, Email, and Permission-Based Outreach
Week 08 — BUS-703 — Lesson 7: Case Studies: When Secular Growth Hacks Conflict with Scripture
Week 09 — BUS-703 — Lesson 8: Capstone: Ethical Marketing Audit of Sample Campaign
Week 10 — BUS-703 — Lesson 8: Capstone: Ethical Marketing Audit of Sample Campaign
Week 11 — Integration & Review
Week 12 — Creative Ministry Project
Student Ratings & Reviews
I am thankful for the Christ-centered depth in Marketing Ethics & Truth in Advertising. I especially valued how the worldview checks kept every topic centered on Christ; I appreciated how the course pointed me to the local body of believers. Grateful for faithful teaching that exalts Christ.
Course Textbook
Read the full Marketing Ethics & Truth in Advertising textbook in your browser (KJV-aligned).
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